The Husky Way.
In accordance with UConn’s long-held values, Bleeding Blue for Good exists to empower UConn student-athletes to excel both in their personal development and as as leaders within their communities.
Impact is our purpose.
Bleeding Blue for Good was founded by like-minded individuals with long-standing commitments to UConn, the Athletic Department, and philanthropic causes. Our organization intends to provide a vehicle to recognize the accomplishments of UConn student-athletes by leading the way in using Name, Image, and Likeness FOR GOOD.
It is our hope that in uniting the power of UConn Nation, we continue to build on the legacy of championship excellence and servant leadership in our athletic programs at UConn by instilling philanthropic values in our student-athletes.
“Our goal is to create an environment at UConn that offers unique support for student-athletes’ development, helping them build meaningful connections within the community. Through initiatives like Bleeding Blue for Good, we strive to build leaders of character among our student-athlete population.”
— John Malfettone, President and Co-Founder
Once a Husky,
Always a Husky
As a proud sponsor of UConn Athletics, Bleeding Blue for Good strives to be the preeminent standard-bearer for charitable Name-Image-Likeness activities nationally.
It is our hope to understand and effectively apply new name-image-likeness rules in a manner that is consistent with UConn’s values and empowers our student-athletes to be champions in their sport and champions in their communities.